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26 TECHNOLOGY MAR/APR 2025 FDM ASIA | www.fdmasia.com

SIMULTANEOUS MULTIMODAL MEASURES

FOR AESTHETIC EVALUATION OF

FURNITURE COLOUR AND FORM

The tendency toward the aesthetic preference affects an individual’s intention to purchase furniture.
Colour and form are two fundamental elements of furniture appearance. However, there is a
significant lack of human–computer interaction research on the aesthetic evaluation of furniture with
various colours and forms, necessitating a comprehensive study to provide theoretical and empirical
support to furniture designers and businesses. By Ji Yaohui, Gong Xiaojie, Beijing Forestry
University, Qiu Song, Tsinghua University, and Sun Yao, The University of Aizu

n response to an increasingly competitive market, companies substantial gaps remain in understanding consumer preferences
are placing heightened emphasis on design and innovation for furniture designs.
Ias means to align with evolving consumer demands. To address this knowledge gap, the present study examines
As consumers seek furniture that embodies both aesthetic chairs as focal stimuli, specifically investigating how colour
appeal and personal identity, understanding user preferences and form impact aesthetic evaluations.
has become essential for businesses aiming to enhance This research employs advanced multimodal measurement
market relevance. techniques to provide comprehensive insights into the interaction

Two basic design elements—form and colour—are vital. between design factors and user aesthetic responses, thus
They stimulate human vision and physiology, impact users’ offering valuable implications for furniture design and innovation.
inner feelings, and help form corresponding colour associations Human–computer interaction (HCI) is important for the
and image recognition. development of products. Recently, as a critical factor in
Despite the significant role of colour and form in furniture evaluating product design quality, user aesthetic experience
design, research on these elements has historically been has received more attention from researchers, which plays
constrained by limited methodologies and tools. As a result, an important role in purchase decisions.
Preference, the main part of user aesthetic experience,
narrowly refers to how consumers like or dislike product designs.
pixabay Designers often use several research tools to understand

preferences, such as one-on-one interviews, general surveys,
and focus group studies.
The data provided by these traditional methods are not
sufficiently accurate and are easily affected by the respondents’
surrounding environment, false feelings about their inner state,
and so on. Therefore, the conclusions of such surveys may

mislead the design direction.
Owing to various levels of conscious awareness, process