Page 44 - FDMAsia MayJun2024

42 DESIGN MAY/JUN 2024 FDM ASIA | www.fdmasia.com

CHAMPIONING he American Hardwood Export Council (AHEC) has

been collaborating with designers around the world
SUSTAINABILITY Tto bridge the gap between the design industry
and the naturally regenerating forests that supply American
THROUGH hardwoods, and to call for a sustainable material-first design

approach that is led by resource availability rather than trends.
DESIGN

“The relentless pursuit of ever-changing
trends has led to overexploitation of certain
wood species, disregarding the rich diversity
of natural resources available. Moreover,
The American Hardwood Export Council
(AHEC) is championing a sustainable trends that prioritise flawless, uniform
material-first approach that is led by appearances incentivise practices that may
resource availability rather than trends. compromise the integrity and resilience of
Their recent efforts saw them collaborate forests and ecosystems.”
with inspiring designers from around the
world who added their unique touches to – Rocio Perez-Inigo, Director of
bring life to wood.
Communications, AHEC

Class of '24