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4     EDITORIAL                                                                   NOV/DEC 2025 FDM ASIA | www.fdmasia.com








                                                                                   Published by:
                                                                                   NEW EASTERN MEDIA CO., LTD
          Onto Better                                                              managing director

                                                                                      Kenneth Tan

                                                                                      kentan@fdmasia.com
          Things & More                                                            editor

                                                                                      Jackie Wong
                                                                                      jackiewong@fdmasia.com
                                                                                   assistant editor
                                                                                      Sandy Sun
                                                                                      sandy.sun@fdmasia.com
               ust like that, another year passes by, an eventful one as well.     graphic designer
                                                                                      Lu Ying
                  We ended the last few years with cautious optimism that the upcoming      designer@fdmasia.com
          Jone would be a better one, that the world’s economy would finally recover   business manager
                                                                                      Ding Yongmei
          from the lasting effects of the pandemic that now feels like it happened in a   ding@fdmasia.com
                                                                                   marketing assistant
          bygone era. Yet, every of the past few years began with more uncertainties and      Wasabi Liu
                                                                                       wasabi.liu@fdmasia.com
          challenges.
                                                                                   operations executive
            This was very much the case for 2025, a year which many foresaw as the    Martin
                                                                                      martin@fdmasia.com
          turning point for the better but was impacted by rising geopolitical tensions and
                                                                                   circulation executive
          trade disruptions.                                                          Steven Sheng
                                                                                      circulation@fdmasia.com
            Let us not lose faith, for 2026 is shaping to be a better one than this year.  contributors
                                                                                      ITTO
            The industry, as resilient as ever, continues to move forward and find solutions,   Shi Tao
                                                                                      Yu Shulan
          whether it is establishing new trade ties, driving creativity and innovations, or   Zhang Lu
          finding new standards and regulations.                                      Li Donglin
                                                                                      Gregor Gaberšček Tuta
            Sure, we are going to see many more changes in the year ahead. Trade flows   Gorazd Fajdiga
          are going to evolved, so are consumer demands and habits. The ways that we
          have grown accustomed to have to react as well.
            Despite the warnings of years passed, let us look forward to 2026 with equal
          optimism if not more, and the assurance that whatever comes our way, we will
          find a way through.
            With that, best wishes for the upcoming holidays and see you again refreshed
          and rejuvenated next year!









                                                           Jackie Wong
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