Page 4 - FDMAsia Nov/Dec 2025

2 NOV/DEC 2025 FDM ASIA | www .fdmasia.com
NOV/DEC 2025 FDM ASIA | www.fdmasia.com
CONTENTS

12 32

FEATURES TECHNOLOGY

12 Dieffenbacher’s New DSR Refiner Conference 32 The Impact Of Product Perceived Value On Green
and SWPM Tour Furniture Purchase Intention: The Mediating
The Customer Day event featuring Dieffenbacher’s Role of Customer Value
new DSR refiner conference and a factory visit to Although consumer interest in green furniture is
Shanghai Wood-based Panel Machinery (SWPM) growing, existing research has seldom examined
was successfully held on September 10, 2025. the underlying psychological mechanisms driving
FDM Asia & FDM China were honored to be invited such behaviour. To address this gap, data from a
to this occasion, which offered not only a close- survey of 915 Mainland Chinese consumers were
up view of the latest equipment and technological analysed using covariance-based structural equation
advancements, but also a deep appreciation of the modelling (CB-SEM) to assess how multidimensional
robust corporate culture of safety and quality that customer value—encompassing economic,
defines SWPM. By Sandy Sun functional, relational, and emotional dimensions—
mediates the effect of perceived green value on
FOCUS purchase intention. The results reveal that emotional
value is the strongest mediating pathway linking
perceived green value to purchase intention. By Shi
14 ITTO Tropical Timber Market Report Tao, Yu Shulan, Zhang Lu, and Li Donglin, Nanjing
As the industry landscape continues to evolve, Forestry University
countries are stepping up their efforts on multiple
fronts to stay competitive, including establishing
new trade ties, promoting new initiatives, building
new hubs, and pushing for more regulatory support.
ITTO gives us an update on the latest developments
happening around the world.