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52 DESIGN JUL/AUG 2024 FDM ASIA | www.fdmasia.com

with its perception by the general public, currently form a major
topic in the field; interestingly, in some cases the marketing
is more impressive than the actual design.
A poor design often fails to resolve the given problem

due to an inadequate formulation, while a nonfunctional one
offers a fully applicable approach where the actual concept
complicates the implementation and, typically, causes other
minor issues.
A well-conceived and processed design operates smoothly
in design development and implementation as fundamental with the proposed solution, delivering not only a reliable
branches centred on innovative approaches. instrument to solve the task advantageously but also real and
A popular scheme is custom manufacturing, where the practical implementability.
client may exert substantial influence on the concept and Another role of design lies within psychology, namely,

fabrication of the product by proposing preliminary drafts to understanding the current needs of the user. In Norman’s
set the final shape and appearance. view, design embodies an act of communication, and the
Such a method was employed also in the storage cube creative activity is usually meant and performed to completely
designing activities described herein, one of the customer- understand the person intended to be the target recipient of
specified requirements being the use of nontraditional technology, the product.
namely, 3D printing with corn starch-based filament to reduce In terms of the diverse facets and attributes associated
the product’s ecological impact. with design, the visual characteristics and practical properties

The techniques that enabled us to implement the project are are exposed at the user interface and user experience levels,
discussed in greater detail below. Presently, the manufacture respectively; the latter of these criteria involves formulating
and ecology of a product, when considered jointly, embody a various approaches in such a manner that they provide the
widely discussed subdomain that, to a large extent, determines best achievable user service and comfort.
the success rate of an item to be marketed. According to Reiss, user experience is the impression
Ecological, high sustainability materials have become an acquired through a person’s interactions with devices and
essential prerequisite for the economic and social acceptance other humans, including the handling of events that relate to
of industrially manufactured items, and the environmental these two entities.
impacts generated by industrial processes are a focus of Bar and Neta propose that a product makes itself attractive

multiple debates on the possibilities of circular economy. to the prospective user through not only its aesthetic and
In the Czech Republic, for example, the ecolabel colour qualities but also the contours.
environmentally friendly product has been approved by the The balance between the subjective perception and the
Ministry of the Environment to denote products or services aesthetics is then obtained via combining sharp outlines with
posing low risk to the environment and human health throughout round ones. The project procedures and results set out in this
their lifecycles; in the Czech market, the national and EU article interconnect applied research, experimental development
ecolabels are usually granted upon recommendation by the using an additive technology (3D printing), and nonconventional

state-owned Cenia agency. machining methods, to deliver outputs readily applicable in
The marketing functions and qualities of design, together industrial manufacturing.