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Snapwire lightweight, space-saving products suitable for Indian apartments
and offices.
The ongoing negotiations for a Free Trade Agreement
(FTA) between Vietnam and India are also expected to reduce

import tariffs from 10 percent to five percent further boosting
competitiveness. If signed the FTA could lay the groundwork
for deeper economic integration and longer-term stability in
bilateral trade.

Sustainability, technology upgrades
In the face of these pressures, the Vietnamese wood industry
is aiming to elevate its marketing strategy. A central part of
the strategy is ensuring that all wood used, both domestically

Meanwhile, the MAE is actively coordinating with US and for export, comes from legal, verifiable sources.
governmental bodies to resolve the issues through dialogue There is a growing push to certify supply chains with
and technical clarification. Experts have urged Vietnamese international standards and improve environmental transparency.
wood businesses to expand into new markets to reduce The MAE has also called for at least 80 percent of wood
over-reliance on traditional buyers. processing and storage facilities nationwide to meet advanced
In particular, such regions as the Middle East, South Asia, technological benchmarks.
Africa, Latin America and Eastern Europe have emerged This transition would allow Vietnamese firms to meet the

because of their growing demand for furniture, construction increasingly complex technical and environmental demands
timber and value-added products. of foreign customers.
At the same time, the global shift in supply chains, including
Exploring new markets companies looking to diversify away from Chinese sourcing,
Among these potential new markets the Middle East offers offers Vietnamese firms an opening.
promising opportunities. The United Arab Emirates (UAE) and By investing in compliance, certification and efficient
Qatar have demonstrated strong demand for luxury interior logistics, they can become a trusted alternative in the global
and exterior wooden furniture, especially for high-end hotels wood product market.
and resorts. According to VIFOREST, with proper orientation and

Vietnamese enterprises are encouraged to participate in coordinated efforts between the State and enterprises, the
trade fairs such as Index Dubai, build partnerships with regional wood industry can not only overcome current challenges but
distributors and obtain international certifications including also strengthen its global standing.
FSC and PEFC to enhance market credibility. “We must move beyond survival strategies and enter a
India, too, is becoming an attractive destination for Vietnamese phase of strategic transformation,” the Association said.
wood products. Rapid urbanisation, rising incomes and a With global demand patterns changing and traditional
preference for compact, modern furniture have made online markets becoming more unpredictable, diversification is no

platforms like Amazon India and Flipkart particularly lucrative. longer optional, it is vital.
Vietnamese exporters report strong sales growth in Whether through entering emerging markets, upgrading