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As a result, Biesse has been receiving
more orders for more sophisticated
solutions over the last few years.

Creating Value for Customers
As the economy recovers from the
after-effects of Covid-19 pandemic, Mr
Vichi doesn't believe that the world is
“struggling”, but acceleration in growth
has slowed down.
Against such a climate, he believes
that the secret is to be more attractive
to their customers and create more

value for them. Mr Ettore Vichi, Biesse’s Chief Regional Officer EMEA & APAC
“Our customers in Southeast Asia are
trying to survive and to explore different their partners to provide a software multiple companies that will provide us
businesses to catch the opportunities platform that enables such machine technologies in new machines. And I
and with automation, they can find better interconnection. think this is our very unique feature that I
competencies than before,” he added. The other area of growing prominence don’t see in our competitors,” he added.
With Biesse’s global footprint, they involves raw materials, more specifically, One advice that Mr Vichi would

are able to transfer design concepts sustainable materials. “There are a lot of like to give to customers is to select
from Europe to Southeast Asia. At the requests for materials that are recycled a partner that can be there for you in
same time, the company’s local teams or for new materials that come from the long run.
can reach out to the customers to alternative sources,” Mr Vichi said. “Sometimes, cost doesn’t mean
understand their needs and empower longevity for businesses,” he said. “The
them to manufacture the products they Importance of a Strong Partner quality and reliability of the partnership
want “from a sketch or design”. Biesse is expecting that by the second can be the difference because at the
“In the world economy that we see, half of 2025, the market will return to end of the day, with the challenges,
there are a lot of opportunities, and we pre-pandemic levels. Based on the customers need a really strong partner

are here to help our customers maximise current trend, Mr Vichi expects that the that is close to them and that can help
it,” Mr Vichi said. end of this year will be better than the them solve issues and that can help
Besides the shift towards automation, start and that the upward momentum them achieve their vision for the future.
Mr Vichi also observed greater demand will continue into 2025. These are the really strong elements that
for integration, not physically, but at a He also believes that the company’s customers must be aware of.”
software level to connect the different ability to offer a wide spectrum of process “If the partner is strong, then the
machines that Southeast Asian customers capabilities and expertise would allow customers will be strong as well,” he

already owned in their factories. them to stay ahead of the competition. added. FDM
As a result, Biesse is working with “With this strategy, we are acquiring ENQUIRY NO. 5001