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16 FEATURES SEP/OCT 2024 FDM ASIA | www.fdmasia.com

heavily in different regions and have
set up local offices across the globe
to service their customers better. This
includes the acquisition of a production

facility in Thailand and the creation of a
dedicated Southeast Asia service team.
“We want to be a local partner for
our customers,” Mr Vichi said. “And we
have strong investment plans for the next
three years in Southeast Asia.”
Currently, the company has also
began a trial service that provides 24/7
technical support to customers, regardless
A PARTNERSHIP THAT of the time zone they are in.

STANDS THE TEST OF TIME Shift to Automation

Adoption of automation solutions may,
During Inside Biesse Southeast Asia, which was held from July perhaps, be a little slower compared to
31 to August 1, Ettore Vichi, Biesse’s Chief Regional Officer, the rest of the world, particularly in the
EMEA & APAC, spoke to FDM Asia to share his insights on the west, but more and more furniture makers
region’s changing dynamics and what it takes to be a good
partner for customers. in Southeast Asia are now moving from
simple standalone machines to automated
and networked systems.
iesse recently held a special showed the possibilities and effectiveness It is no coincidence then that the
event for their customers and of remote communication technologies, solutions on display at the event are
Bpartners at their showroom in such as video calls, it also reminded designed to reduce manual labour and
Kuala Lumpur, Malaysia to showcase Biesse of the importance of face-to-face increase productivity and efficiency through
their technology solutions for the wood, interactions. automation, while ensuring consistency
glass and stone industries. This is the reason why the company in product quality.

Taking place over a two-day period is resuming physical events, now that the “This is a big transition that we are
from July 31 to August 1, Inside Biesse restrictions have been lifted, to increase seeing in Southeast Asia,” Mr Vichi said.
Southeast Asia featured demonstrations their presence and be closer to their “We believe that the level of automation
of the competencies of the company’s customers and partners. in the region to grow by 20-30% each
profiling and milling, edging, panel-cutting, “We want to be the main reference in year for the next three years at least.”
edgebanding and drilling machines, as the industry as a provider of machines,” In the past, automation solutions
well as experience sharing from their Ettore Vichi, Biesse’s Chief Regional came at a price that may have scared off

regional partners. Officer, EMEA & APAC, explained. customers in the region, but now they are
Even though the Covid-19 pandemic Over the years, Biesse has invested becoming increasingly more affordable.