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32    FOCUS                                                                       JUL/AUG 2024 FDM ASIA | www.fdmasia.com






         Kunimasa KAWABE                                     technologies, promote home improvement and encourage
                                                             enterprises to create online model rooms, provide affordable
                                                             products and services and meet diversified consumer needs.
                                                                It has been reported that the effect of the ‘old for new’

                                                             policy started in May 2024 came to coincide with the May
                                                             Day holiday and traditional peak purchasing season. It was
                                                             found that consumption of building materials and home
                                                             furnishing was stimulated.


                                                             Analysis of the wood flooring industry
                                                             The output, consumption and export volume of China's wood
            In contrast, fibreboard imports from all top destination   flooring are ranked first globally. Wood flooring is an important
          countries rose with imports from Belgium, Spain, Russia,   end product and value-added product.

          Switzerland and Netherlands rising sharply.           However, China's wood flooring production has been
            In the first quarter of 2024 China’s fibreboard imports   in decline in recent years. After the peak in 2019 most
          grew nine percent to 92,000 tonnes due to surge in imports   enterprises have suffered a profits decline and the industrial
          from most countries compared to the same period in 2023.  prospects are grim.


          Equipment upgrades and trade-ins                   Tough times for laminate and solid wood flooring
          The Chinese government recently took action to facilitate   manufacturers

          economic transformation and improve people's livelihoods.   The development of China’s wood flooring industry is basically
            The campaign is market-oriented and government-guided   stable.
          and includes four major areas: equipment renewals, trade-  According to statistics from China National Forest Product
          ins of consumer goods, recycling of used goods and the   Industry Association (CNFPIA) the total sales of wood flooring
          harmonisation of standards.                        by  enterprises with  an annual  income of  RMB20  million  or
            The priority is equipment upgrades in promising industries   more in 2023 was about 322 million square metres, down
          in order to accelerate the elimination of outdated or inefficient   about nine percent year-on-year.
          equipment with high energy consumption, high emissions   Of total sales, laminate wood flooring sales were 142
          or hidden safety risks. A focus will be on accelerating the   million square metres, accounting for 44 percent of the national

          development  of  recycling systems  and development of   total. Sales of solid wood composite flooring amounted to
          enterprises engaged in the processing and utilisation of   120 million square metres, accounting for 37 percent, sales of
          renewable resources.                               solid wood flooring was 30 million square metres, accounting
            The scheme for trade-ins of household consumer goods is   for nine percent, the sales of bamboo flooring came to 25
          aimed at supporting residents to carry out interior renovations   million square metres, accounting for eight percent and sales
          for kitchens and bathrooms through various ways with   of other flooring amounted to five million square metres,
          government support and enterprise discounts.       accounting for two percent of the national total.

            The aim is to promote old home transformation and   China's wood flooring industry showed a steady development
          actively cultivate consumption of items such as smart home   trend from 2010 to 2023 and the volume sales of wood floors
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