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30    FOCUS                                                                       MAY/JUN 2025 FDM ASIA | www.fdmasia.com






         Needpix.com                                         is backed by its own production system and shifting to new
                                                             markets involves more than just trade promotion or finding
                                                             new orders.
                                                                It also requires significant financial investment in production

                                                             lines.
                                                                Tran Quoc Bao, from Thien Loc Import-Export Company
                                                             remarked that, while switching markets is a sound strategy,
                                                             it is not easily executed.
                                                                The US currently accounts for nearly 70 percent of Vietnam’s
                                                             total wood export value. Only about 10 percent of businesses
                                                             are capable of shifting to alternative markets.
            In 2024, wood exports to the US brought in US$604 million   “A 10 percent tax rate is bearable if both sides share the
          and accounted for 35 percent of the province’s total trade.   risk equally, but any higher rate could force factories to shut

            Following the news of potential reciprocal duties some   down. We may have to consider switching production to serve
          US customers have asked to renegotiate existing orders and   domestic consumption in order to maintain stable livelihoods
          temporarily suspended the signing of new contracts.   for over 100 workers,” Bao explained.
            Similarly, Bac Kan Province has 22 export enterprises.   Several localities are currently implementing plans to work
          Two of these export directly to the US which accounts for   with export companies on solutions to boost trade promotion
          55 percent of their total output.                  and expand market access to the EU, Japan, South Korea
            A report assessing the impact on Bac Kan’s export   and Southeast Asia.

          businesses to the US indicates that if a 46 percent reciprocal   At the same time, they are helping businesses access
          duty  were  applied  it  would  have  a  direct  effect  not  only  on   capital to maintain production and expand domestic sales.
          those companies exporting to the US but also on businesses   Many have proposed that the government adopt both
          involved in the export supply chain.               immediate and long-term comprehensive measures to support
            The industrial growth rate in Bac Kan is forecast to fall   businesses with legal procedures, trade defence investigation
          by around 1–2 percent in 2025 with wood export revenue   dossiers in English (as required by the US) and strengthen
          declining by US$8–10 million. Some companies may be forced   support for provincial enterprises in promoting exports to
          to reduce their workforce which could affect local social welfare.   alternative markets.
            According to Dinh Lam Sang, Deputy Director of the Bac   Ngo Sy Hoai, Vice Chairman and Secretary-General of the

          Kan Department of Industry and Trade, the 90-day suspension   Vietnam Timber and Forest Products Association, noted that
          of  tariff imposition by the US  provides opportunities for   Vietnamese exports to Japan have traditionally consisted of
          businesses to have more time to adjust their operations and   wood chips and some types of panel products.
          prepare response measures.                            Given the current pressure from the US Vietnamese wood
            It is also a valuable opportunity to lay the groundwork   enterprises should now explore the potential to export indoor
          for  negotiating  long-term  trade  agreements  and  for  seeking   furniture suitable to Japanese consumer preferences.
          to diversify export markets.                          As for China, with its population of 1.4 billion, Vietnam’s

            However, some businesses have expressed concern over   exports have mostly focused on wood chips for paper
          the difficulty of market redirection. Each export product line   production. However, if we work hard we could still find
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