Page 6 - FDMAsia JulAug 2025

4 EDITORIAL JUL/AUG 2025 FDM ASIA | www.fdmasia.com

Published by:
NEW EASTERN MEDIA CO., LTD
managing director
As the Dust Kenneth Tan
kentan@fdmasia.com
Jackie Wong
editor
Settles assistant editor
jackiewong@fdmasia.com

Sandy Sun
sandy.sun@fdmasia.com
graphic designer
Lu Ying
fter months of uncertainty, things have begun to settle down with a designer@fdmasia.com
number of nations reaching trade deals with the US. However, consumer business manager
Ding Yongmei
Aconfidence has been shaken, and many economies are not expecting ding@fdmasia.com
marketing assistant
significant improvements for the rest of the year at least. Wasabi Liu
wasabi.liu@fdmasia.com
At the same time, countries are still hard at work trying to establish new trade
operations executive
agreements and getting their certification systems in line, so more changes may Martin
martin@fdmasia.com
be coming our way.
circulation executive
Exports to the US are critical to many parts of Asia, and with a lower tariff, at Steven Sheng
circulation@fdmasia.com
least the products from these places can stay competitive, although the increase contributors
ITTO
in cost will still affect profit margins. Huang Dafang
Li Jie
Competition will likely intensify as well as manufacturers seek alternative Li Suiyi
markets that provide better value. Hu Jianbing
Cao Zhiru
Product differentiation and process optimisation remain key to business Guo Yang
Ding Yu
sustainability, especially in a marketplace where consumers are increasingly Zhu Mingwei
Chen Yanfeng
indulged with more choices and have more limited attention span. Hsu-Hua Lee
Chin-Mao Hsu
Nevertheless, there are some positives as we look towards the second half
of the year, and may things stay on an upward trajectory from now on.

Jackie Wong