Page 61 - FDMAsia JanFeb 2025

EXHIBITION PREVIEW 59
www.fdmasia.com | FDM ASIA JAN/FEB 2025

the gateway for business and cross border opportunities for Top orders are sets for bedroom, dining and living room,
global growth. Our plan is to elevate the experience to the office furniture and office chairs, mattresses and upholstered

next level for exhibitors and buyers that evolves around their products. A rising trend on the floor is smart furniture for
needs. We want to inspire more fun on the aisles and get homes and offices featuring built-in technology with charging
more business done, this is where it all happens,” said Ms outlets, USB ports and fitted lighting.
Kelie Lim, MIFF General Manager. Several new digital initiatives were launched in 2024 for
“It is very heartening for MFA to work as Strategic Partner visitors to personalise their time and navigate the show more
of MIFF for the past 12 years in facing the challenges of the efficiently. A new buyer referral initiative will be introduced in
furniture export industry, particularly in the post pandemic 2025 to add to the existing Valued Visitor Privilege (VVP) hosted

era. The innovative approach of the show has kept it resilient buyer programme offering complimentary hotel accommodation
and it continues as a vital platform for Malaysian furniture to first time visitors.
makers to engage face-to-face with buyers and prospective The show’s renowned hospitality includes a meet and greet
partners from all over the world. We will keep strengthening our service at Terminal 1 and 2 of the Kuala Lumpur International
product offerings and variety to meet the changing consumer Airport where arriving registered attendees can use the business
preferences,” said Steve Ong, President of the prominent event special lane at immigration check points for speedy
Muar Furniture Association (MFA) from the furniture capital of clearance and pick up limousine vouchers to travel to the city.
Malaysia that accounts for 60 percent of the country’s exports. In addition to the main event, MIFF continues to champion
The growth momentum of MIFF is stronger than ever after young designers through the xOrdinary Showcase, which

it became the first trade show in Asia to resume physically promotes their creative works and ideas, and the MIFF
in 2022. More exhibitors and high purchasing buyers are Furniture Design Competition FDC (FDC) that further encourages
returning to expand customer base or seek more suppliers for emerging talent to pursue rewarding careers in the industry,
procurement opportunities to mitigate risks and stay competitive. making these initiatives integral to the event’s commitment
to fostering creativity and innovation.
Main Event of MIFF 2025 FDC 2025 will be the catwalk for the fusion of fashion
The show remains robust with extensive offerings of marketable and furniture ideas under the theme ‘The Fashion Inspired

and stylish designs for all kinds of furniture that resonates Furniture’. FDM
with modern urban living, office and commercial settings. ENQUIRY NO. 1401