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56 MATERIALS JAN/FEB 2025 FDM ASIA | www.fdmasia.com
Companies must embrace a holistic approach to sustainability. From a global perspective, LCA's scalability enables its
ECOFURNY's commitment to LCM demonstrates how adoption in industries with varying levels of complexity. For
organisations can meet emerging demands from customers, example, its application in the furniture sector offers a replicable
suppliers, and competitors. framework for industries such as automotive and electronics,
Addressing increasingly complex environmental challenges which face similar regulatory and market pressures.
requires businesses to extend their efforts beyond organisational Insights from this case highlight the importance of aligning
boundaries and adopt a life cycle perspective. national and international policy frameworks, like Green Public
This transition necessitates collaboration across stakeholders Procurement (GPP) in Italy and ISO standards globally, to
and industries, leveraging LCA insights to guide decision- support LCM adoption.
making processes and foster circular economy practices. For For practitioners, our findings outline a process and
instance, digitalisation and tools like Waste Flow Mapping collaborative approach to adopting LCM and implementing
(WFM) have been shown to enhance the application of LCA, sustainability in a holistic manner. Collaboration and organisational
facilitating its integration into broader LCM frameworks across learning emerge as crucial factors, enabling managers to better
manufacturing sectors. anticipate and manage the change process.
ECOFURNY's organisational learning (OL) journey from This includes understanding the stages, enablers, and
LCA to LCM exemplifies this transformative shift, showcasing barriers associated with embedding sustainability into
the pivotal role of LCA in fostering a deeper organisational operations. LCM requires collaboration across the product
commitment to sustainability and life cycle management. life cycle with stakeholders both inside and outside the
OL enabled ECOFURNY to engage stakeholders, reconfigure organisation, fostering stronger relationships and improving
business strategies, and adopt eco-innovative solutions, offering operational outcomes.
a replicable model for other industries. The research also has substantial managerial implications.
Additionally, rigorous scientific methodologies like LCA play Implementing LCM requires companies to undergo significant
a critical role in enabling organisations to adapt, learn, and organisational and managerial changes, which may introduce
thrive in a rapidly changing industrial landscape. new structures, skills, and working methods.
This research also contributes to the academic discourse These changes establish systems of knowledge that enable
on the role of stakeholders in LCM adoption. LCM is inherently managers and workers to manage and monitor sustainability-
collaborative, requiring engagement with multiple stakeholders related transformations.
throughout its implementation. By internalising efficiency-driven logic promoted by LCM,
Scholars have emphasised the complexity of embedding organisations can improve production processes, enhance
LCM in practice, noting that diverse phases and actors across competitiveness, and boost both environmental and economic
the product life cycle play a crucial role. performance. Managers may face new organisational scenarios,
Collaboration with both internal and external stakeholders as demonstrated in the ECOFURNY case study.
is consistently identified as a key success factor for effective From a policy perspective, the research identifies actions
business strategies. institutions can take to facilitate LCM adoption. Financial
The OL pathway identified in this case study provides incentives, technical and technological support, and training
concrete evidence of these arguments, demonstrating how programs are among the key areas where institutional
collaboration among managers, workers, associations, suppliers, interventions could drive broader adoption of LCM. FDM
and other stakeholders consolidates LCM adoption. ENQUIRY NO. 1201

