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DESIGN 45
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Data Collection Within this group, 29 percent were affiliated with architectural
The data for this study was collected using three techniques to firms or academic institutions, while 24 percent operated as
support data triangulation and in turn confirm the hypothesis. freelancers or firm owners. Additionally, eight percent were
Two surveys were conducted: one aiming professionals involved in contractor-based roles.
in the furniture, architecture and interior design industry This reflects a professionally diverse sample, consisting of
(57 respondents) and the other end user consumers (100 a blend of practice, academia, and entrepreneurs.

respondents). Among industry professionals, those with over two years
The survey for professionals sought their insights on of experience show a clear preference for handmade furniture
market trends, client preferences, recommendations, and (24%) over modular (16%), whereas those with less experience
the practicality of maintaining handmade furniture in today's prefer both equally.
market environment. Industry professionals highlighted quick delivery, modern
On the other hand, the consumer survey focused on aesthetics, and affordability as the primary reasons for preferring
lifestyles, buying habits, preferences, and the factors affecting modular furniture.
their decisions between handmade, modular, or a mix of both In contrast, handmade furniture was favoured for its
types of furniture. potential for customisation, distinctive design features, and

These two surveys had common grounds which helped extended durability.
in comparative analysis of both the surveys helping in Despite these differences, modular furniture is largely
understanding the gap if any between the thought process of selected for applications such as kitchens, wardrobes, and
users and professionals. sofas, according to industry insights.
Moreover, unstructured interviews were held with people Professionals reported the main challenges associated with
working closely in the furniture industry to get a better modular furniture to be limited customisation options, concerns
understanding of market trends, consumer demands and their over material quality, and post-installation dissatisfaction

alignment with the product they receive. expressed by clients.
These conversations offered valuable viewpoints on the The challenges associated with modular furniture often
increasing popularity of modular furniture, the difficulties stem from its lower durability compared to handmade options.
encountered by the handmade furniture sector, and possible Conversely, while handmade furniture is generally deemed
strategies to maintain its significance. more resilient, it faces challenges such as reliance on skilled
Discussion topics covered the decline or difficulties posed artisans, financial limitations, and extended production durations.
in handmade craftsmanship, the functionality and durability of
modular features, and opportunities for merging both styles. Ninara
Lastly, a market analysis on trends in the furniture industry

in India was completed as part of the literature review.
Survey 1: Modular Or Handmade—Insights From Industry
Professionals On Evolving Furniture Trends
Among the respondents, 87 percent identified as architects,
with 30 percent of them possessing over 10 years of professional
experience and 20 percent having less than two years of
experience.