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reveal the natural grain, enhance its of contrast, and maple has this soft,
tactile quality, and highlight subtle subtle charm. One of the things we
imperfections that brought warmth and really value about American hardwoods
authenticity to the modern interiors. is not just their beauty, but their
The result is flooring that carries reliability and sustainability. They're
the charm of old wood whilst crafted responsibly sourced, incredibly durable,
from sustainably sourced new American and they age beautifully. Compared
hardwood. It’s a deliberate blend of with some other timbers we have
old-world soul and modern precision— available to us, American hardwoods

ideal for a space that demands both just have this solid, time-tested feel
beauty and a strong narrative of that fits perfectly with our approach
craftsmanship. to craftsmanship.”
including hand-brushing to give new WOW are no strangers to specifying American hardwood’s variety, beauty,
timber the look and feel of a more aged American hardwood species and durability and sustainability support
hardwood. This deliberately enhanced recognise that each species has its WOW on their continuing quest to
the character of the oak, with a one- own personality. create not just floors, but foundations

of-a-kind look in every board. Zain comments, “Walnut is rich for storytelling, atmosphere, and
Each was carefully worked to and elegant, hickory is tough and full timeless design.