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    28    FOCUS                                                                       NOV/DEC 2025 FDM ASIA | www.fdmasia.com





         European Wilderness Society                         improvement of the light industry.
                                                                The plan supports the smart home appliance and home
                                                             furnishing industrial clusters to move towards the world level,
                                                             focuses on developing green home furnishing, promotes new

                                                             growth of young industries in the fields of smart home, elderly
                                                             and infant products from 2025 to 2026 and facilitates the
                                                             expansion of consumption and industrial upgrading.
                                                                The plan promotes technological breakthroughs in smart
          are full of confidence in the development prospects of the   home appliances and bio-manufacturing, revises 10 mandatory
          furniture industry and are optimistic about the long-term   national standards, establishes a standard system for smart
          development opportunities of the industry.         home and elderly products, updates 300 industry standards
            In terms of overseas market development, the US tariff   annually and strengthens brand building in home appliances
          policy will have a negative impact on the foreign trade in   and furniture, supports high-quality brands  to participate in

          the short term. However, companies are increasing efficiency   domestic and international exhibitions.
          and capacity expansion of its bases in Vietnam, Mexico and   On the consumer side, the plan promotes the trade-in
          also in the US.                                    of  old  home appliances,  kitchen  and  bathroom  products,
            The impact of the national subsidy policy on boosting   popularises high-efficiency and intelligent products, develops
          consumption has also drawn much attention.         whole-house customisation and elderly-friendly renovations,
            Since the implementation of the national subsidy policy   increases the supply of functional furniture and smart home
          in 2024 it has played a significant role in stimulating home   products around hotspots such as health and elderly care

          furnishing consumption. However, since the second quarter   facilities, formulates national standards for interconnection
          of 2025 the impact of the national subsidy has slowed.   and interoperability, builds experience centres and expands
            The main drivers of profit growth in the sector will depend   multi-scenario services.
          on enterprises actively promoting internal ‘lean’ production and   In terms of internationalisation, the plan proposes to actively
          cost-effectiveness to enhance internal operational efficiency. On   participate in the formulation and revision of international
          the other hand, efforts will be made to intensify technological   standards in key areas such as smart home, accelerate the
          innovation.                                        transformation of domestic advanced standards into international
                                                             standards and promote mutual recognition of certification
          Focus on developing green home furnishings         results internationally,  support leading enterprises in the

          Recently, the Ministry of Industry and Information Technology,   home appliance, furniture and other industries to accelerate
          the Ministry of Commerce and the State Administration for   the globalisation of their brands, expand overseas marketing
          Market Regulation jointly issued the ‘Work Plan for Stabilising   channels and build international brands.
          Growth in the Light Industry (2025-2026)’.
            The plan states that, through measures such as optimising   Nine national standards on wood products reviewed
          supply, expanding consumption, maintaining international   The National Technical Committee for Standardisation of
          competitive advantages, improving the industrial ecosystem   Wood-based Panels recently organised a Standard review

          and enhancing the momentum for high-quality development,   meeting at which nine national standards for wood-based
          efforts will be made to promote the stable growth and quality   panels and forest industry standards were reviewed and
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