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4     EDITORIAL                                                                   MAR/APR 2025 FDM ASIA | www.fdmasia.com








                                                                                   Published by:
                                                                                   NEW EASTERN MEDIA CO.,LTD
                                                                                   managing director
                                                                                      Kenneth Tan
                                                                                      kentan@fdmasia.com
                                                                                   editor
          Diversification                                                             Jackie Wong
                                                                                      jackiewong@fdmasia.com
                                                                                   assistant editor

                                                                                      Sandy Sun
          For Better Readiness                                                     graphic designer
                                                                                      sandy.sun@fdmasia.com
                                                                                      Lu Ying
                                                                                      designer@fdmasia.com
                                                                                   business manager
          T     he world economy remains slow, leading to questions once more about   marketing assistant

                                                                                      Ding Yongmei
                                                                                      ding@fdmasia.com
                whether earlier optimism was misguided just like the previous years.
                                                                                      Wasabi Liu


                                                                                       wasabi.liu@fdmasia.com
                   But  some  furniture  makers  are  finding  new  opportunities.  The  only
                                                                                   operations executive
          thing is that they have to adapt to new consumer needs and expectations.    Martin
                                                                                      martin@fdmasia.com
            Diversification has become a trending topic again with countries trying to
                                                                                   circulation executive
          find ways to navigate potential trade barriers. If there is one thing that the last      Steven Sheng
                                                                                      circulation@fdmasia.com
          few years and the first Trump administration have taught us, that is not to take   contributors
                                                                                      ITTO
          established sales channels and routes for granted.                          Ji Yaohui
                                                                                      Gong Xiaojie
            Things can take an unpredictable turn in the space of days, and sometimes,   Qiu Song
          just hours, and we need to be vigilante and prepared for that.              Sun Yao
                                                                                      Giusilene Costa de Souza Pinho
            It has become even more important for different countries to form new trade   João Luiz Calmon
                                                                                      Clarisse Pinho
          partnerships and strengthen their existing cooperation.                     Diego Lima Medeiros
                                                                                      Felipe Victorero
            Consumer spending is still affected, especially in Southeast Asia and China,   Waldo Bustamante
                                                                                      Sumanta Das
          where the increase in the cost of living continues to outpace income growth.  Miroslav Gašparík
                                                                                      Tomáš Kytka
            Challenges remain ahead, but whether we were just being hopeful for this   Anil Kumar Sethy
                                                                                      Peter Niemz
          year, or will things eventually turn around, only time will tell.           Manaswini Mahapatra
                                                                                      Nadežda Langová


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                                                           Jackie Wong
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