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50   MATERIALS                                                                     JAN/FEB 2025 FDM ASIA | www.fdmasia.com






         Flickr                                              the external pressures for better information on product
                                                             environmental  performance from  suppliers  and  customers
                                                             has encouraged the company to apply an LCM approach.
                                                                Additionally, the mindset changes and the increasing of

                                                             LC’ knowledge among the ECOFURNY managers allows to
                                                             start the LCM adoption process.
                                                                ECOFURNY mainly operates in business-to-business
                                                             areas and with interior designers. From these stakeholders
                                                             emerged the main external pressures concerning the need
                                                             of environmental data on office furniture.
                                                                Recently, large buyers (companies and public institutions)
                                                             and retails introduced requirements on the environmental
          need for environmental performance information prompted   performance for furniture products; the customers, mainly

          the application of LCM, particularly in response to customer   from the US (12,5%), select furniture products with the LEED
          preferences and LEED or EPD certification requirements and   certification that encourage the use of products and materials
          following the new knowledge on the positive opportunities   for which life-cycle information is available. So, for ECOFURNY,
          related to life-cycle logic.                       requests for technical data on the product environmental
            The company's managers expected improved reputation,   performance of are increasingly frequent.
          marketing opportunities, and economic value as LCM adoption   Additionally, public institutions through the Green Public
          would consolidate trust with customers, satisfy data requests   Procurement (GPP) have represented another driver to ECOFURNY

          and improve the supply chain approach.             environmental commitment. The product's compliant to GPP
            The transition from LCA to LCM proved effective, with   criteria has represented a significant business opportunity.
          ECOFURNY implementing practices reducing raw material   By starting from these external pressures, the internalisation
          usage,  increasing  company  effectiveness  and  streamlining   process through which ECOFURNY has consolidated its LCM
          manufacturing processes.                           is depicted as a pathway divided into four phases.
            This integration led to organisational changes, enhanced
          communication and knowledge transfer with stakeholders   Drawing On LCA
          increased employee awareness of sustainability and mainly   ECOFURNY's strategic realignment toward environmental
          changing the internal decision-making processes introducing   sustainability, anchored in the insights drawn from a LCA

          a more participative and shared model.             conducted in 2018, has led to transformative changes across
            Identity change was even prompted by both external   the organisation.
          and internal drivers. Initially, ECOFURNY business strategy   The LCA results, identifying key impact categories and
          aimed to reduce the natural resources input and increase the   process stages with the highest environmental impacts for office
          company's environmental efficiency.                desks made of wood and laminate, have informed significant
            At the same time, the company's managers have emphasised   shifts in operations, design, and supply chain management.
          the need to affirm ECOFURNY as sustainability leader in   Notably, the PEF study highlighted that the most relevant

          office desk furniture  sector demonstrating its environmental   life cycle stages cumulatively contribute more than 80 percent
          commitment. So, the efficiency needs to be combined with   to each impact category for both products. Climate change
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