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24    FOCUS                                                                       NOV/DEC 2024 FDM ASIA | www.fdmasia.com






         Waugh Thistleton Architects                         stimulate home sales and, as a result, stimulate the demand
                                                             for wooden furniture.
                                                                The Institute for Supply Management (ISM) has reported
                                                             that US inventory levels are declining at the quickest rate

                                                             in 2024, indicating that manufacturers are maintaining low
                                                             inventory levels.
                                                                The positive growth trajectory of Vietnam's W&WP exports
                                                             to the US is anticipated to be bolstered by this favourable
                                                             supply-demand factor in the final months of 2024.
            Vietnam's W&WP imports in October 2024 cost US$250   However, the US imposes trade protection measures on
          million, up seven percent compared to September 2024 and   Vietnamese exports. The intensity of domestic competition for
          up 40 percent compared to October 2023. In the first 10   US industries is on the rise as a result of the increased imports.
          months of 2024  Vietnam spent US$2.28 billion for W&WP   In  this  context  it  is  probable  that  US  companies  will

          imports, up 28 percent over the same period in 2023.   intensify their utilisation of trade instruments in order to mitigate
            NTFP exports in September 2024 decreased for the 3rd   competitive pressures.
          consecutive month, reaching US$50.44 million, down 25   Consequently, the Vietnamese wood industry must exercise
          percent  compared  to August  2024  and  down five  percent   caution and establish close relationships with the Vietnamese
          over the same period in 2023. In the first nine months of   Trade Office abroad and the Trade Remedies Authority (Ministry
          2024 NTFP exports accounted for US$594.80 million, up 10   of Industry and Trade) in order to receive early warnings of
          percent over the same period in 2023.              trade protection investigations.

                                                                This allows for the implementation of proactive strategies
          Vietnamese wooden furniture in the US              to maintain market share in critical markets.
          Vietnamese wooden furniture is bolstering its export value and   Vietnam is one of the three largest net exporters to the US
          market share in the US wooden furniture market as imports.   according to Mr. Do Ngoc Hung, the Head of the Vietnamese
          According to the US International Trade Commission the   Trade Office in the US. Consequently, Vietnam is perpetually
          importation  of  wooden  furniture  into  the  US  during  the  first   "on the radar" of US trade defence activities.
          eight months of 2024 amounted to US$13.8 billion, a 5.6   There is a trend towards increased trade protection activities.
          percent increase from the same period in 2023.     In these instances US authorities prioritise the protection of
            Vietnamese wooden furniture exports to the US were US$5.6   domestic companies.

          billion in the first eight months and accounted for around 40   Mr. Hung recommends that exporters to the US remain
          percent of the total US import value for wooden furniture.   prepared to address prospective litigation filed in the US
            The interest of American consumers in products from   against their export products.
          Vietnam is indicative of the increase in value and market   This entails striving to achieve the most favourable outcome
          share of Vietnamese wooden furniture.              possible by maintaining close collaboration with the Ministry
            As the US housing market recovers it is anticipated that   of Industry and Trade and the Vietnamese Trade Office in the
          US wooden furniture imports will continue to increase. As   US to provide the investigating authorities with comprehensive

          the Federal Reserve commences to reduce interest rates it is   and expeditious information.
          probable that home loan rates will continue to fall which will   Vietnam's wood industry sector aims to export US$15.2
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