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4     EDITORIAL                                                                   JUL/AUG 2024 FDM ASIA | www.fdmasia.com








                                                                                   Published by:
                                                                                   EASTERN TRADE MEDIA PTE LTD
                                                                                   SHANGHAI NEW EASTERN MEDIA CO.,LTD


          Let Creativity                                                           managing director


                                                                                      Kenneth Tan
                                                                                      kentan@fdmasia.com
          Takes Flight                                                             editor

                                                                                      Jackie Wong
                                                                                      jackiewong@fdmasia.com
                                                                                   assistant editor
                                                                                      Sandy Sun
                                                                                      sandy.sun@fdmasia.com
                                                                                   graphic designer
                                                                                      Lu Ying
                 s industry players braced for a revolution in the regulatory landscape      designer@fdmasia.com
                 come  the end of  this year,  there are increasing noise for the new   business manager
                                                                                      Ding Yongmei
          A regulations to be delayed, reconsidered and amended. You will see         ding@fdmasia.com
          some of the feedback as the industry as a whole discuss the implications   marketing assistant

                                                                                      Wasabi Liu
          and challenges as a result.                                                  wasabi.liu@fdmasia.com
                                                                                   operations executive
            This year has proven to be slower than expected  or more or less the      Martin
                                                                                      martin@fdmasia.com
          same depending on your initial expectations, but the latest economic forecast
                                                                                   circulation executive
          suggests that recovery may not come as soon as 2025 as well.                Steven Sheng
                                                                                      circulation@fdmasia.com
            Competitiveness remains of vital importance. This can come in the form   contributors
          of better production processes or, of course, better designs. Technology has   ITTO
                                                                                      Michela Nocetti
          enabled us to think bolder and we are entering an era where the possibilities   Michele Brunetti
                                                                                      Martin Zach
          are limited by our creativity.                                              Jaroslav Svoboda
                                                                                      Jiri Tauber
            How do we leverage on this? What can we do to stand out? These are        Premysl Dohnal
          perhaps questions that are more critical than ever.
            As we braced for the challenges ahead, so too shall be seize the
          opportunities that are now within our grasps.



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