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4     EDITORIAL                                                                   SEP/OCT 2025 FDM ASIA | www.fdmasia.com








                                                                                   Published by:
                                                                                   NEW EASTERN MEDIA CO., LTD
                                                                                   managing director
          Getting Worse                                                               Kenneth Tan
                                                                                      kentan@fdmasia.com
                                                                                      Jackie Wong
                                                                                     editor
          Before Getting Better                                                    assistant editor
                                                                                      jackiewong@fdmasia.com

                                                                                      Sandy Sun
                                                                                      sandy.sun@fdmasia.com
                                                                                   graphic designer
                                                                                      Lu Ying
                 s we enter the final few months of the year and with the dust of the      designer@fdmasia.com
                 US tariffs beginning to settle, the market found some stability, even   business manager
                                                                                      Ding Yongmei
          Athough uncertainties remain.                                               ding@fdmasia.com
                                                                                   marketing assistant
            Earlier presumption and optimism that the global economy will witness some      Wasabi Liu
                                                                                       wasabi.liu@fdmasia.com
          much-needed recovery once trade agreements are put in place are beginning to
                                                                                   operations executive
          fade, and the industry starts to grapple with the fact that the process is likely   Martin
                                                                                      martin@fdmasia.com
          to take some time.
                                                                                   circulation executive
            Southeast Asia continues to sell the pulse strings tightened with inflation and      Steven Sheng
                                                                                      circulation@fdmasia.com
          shrinking disposal income weighing heavily consumers. The middle-income group,   contributors
                                                                                      ITTO
          which is so crucial to driving sustained consumption and growth, is suffering.  Joanna Wachowicz
                                                                                      Piotr Podziewski
            Businesses are urged to upgrade and find new opportunities, but this is   Zbigniew Bałaga
          proving difficult as the cost of cash becomes higher and with some many now   Urs Buehlmann
                                                                                      Edward Thomas
          eyeing the same few bright spots in the market.                             Burcin Saltik
                                                                                      Ramunas Tupciauskas
            But at least for now, it doesn’t seem like things will get worse. 2025 may be   Martins Andzs
                                                                                      Rudolfs Berzins
          a  transition  year.  While  there  is  general  pessimism  surrounding the  rest  of  this   Janis Rizikovs
                                                                                      Gunars Pavlovics
          year, most still believe next year will be better.                          Andris Berzins
            We just need to ride out the remaining rough patches ahead.










                                                           Jackie Wong
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