Biesse has a strong presence at the 2017 edition of the Ligna trade show in Hanover from May 22-26 with a stand covering more than 5000 square meters.
It has attracted numerous visitors, customer delegations and journalists from all over the world at the event to let them participate in a virtual tour of the manufacturing facility and experience Biesse’s outstanding technological innovation. During the 5-day exhibition, the company has generated 45 million euros worth of incoming orders and the figures hit a record high.
“The layout of our stand was entirely based on the 4.0 concept" started Federico Broccoli, Division Director Wood/Sales & Branch Division Director. The concept of industry 4.0 is the current trend of automation and data exchange in manufacturing technologies and it's also the new industry frontier, based on advanced digital technologies and machines which speak to companies. Biesse devotes itself to transforming customers' working place into digital and real-time factories which can enable every customer benefit from the digital manufacturing opportunities. As Luca Amadei, the regional sales manager systems from Biesse mentioned：“We decided to make the best technology going with the concept of industry 4.0, and we are also trying to make the automatic factory affordable and simple, not luxury. We believe Biesse is the company for everybody, and every customer can get the solution from us.”
At the presence of the show, there are more than 40 fully-functioning technologies have been displayed for all sizes of companies that engaged in wood and other materials field. More than 300 experts at the Biesse stand who aims to help customers generate value from machines, get solutions to obtain high quality and customized products and discover the methods to develop a product which is both liked and appreciated through combining technology with humanistic wisdom.
This event has strengthened customers’ trust placed in the professionalism and reliability that the Biesse brand represents. A great number of visitors from all sizes of manufacturing companies acquired the technologies contents on changing the ways to design and produce objects by using easier solutions which helps them improve productivity at lower costs effectively.