Seizing China's "dual circulation" opportunities
According to statistics, the global furniture market passed the US$600 billion mark in 2022 and is expected to continue growing at a compound annual growth rate of 5% over the next four years (2023-2026).
As the global furniture market continues to grow, CIFM/interzum guangzhou is seizing the opportunities presented by China's "dual circulation" strategy to actively facilitate international brands' entry into the vast Chinese market - which ranks first in the world in terms of furniture production, consumption and export - while promoting the globalization of domestic brands.
Combined forces of old and new participants
Leading international brands are returning to the Chinese market with confidence, while new participants are invigorating the show with fresh perspectives, energy and innovative products.
Nearly 200 leading international companies have confirmed their participation in the edition in 2024. RENOLIT, a leading global specialist in high-quality plastic films, is making a strong comeback at interzum guangzhou 2024. Lilian Shen, Brand Director of RENOLIT in China, said, "interzum guangzhou has an outstanding influence and is a professional exhibition for foreign brands to expand into the Chinese market. RENOLIT will take this opportunity to introduce our new products, technologies and solutions to industry professionals and build and strengthen relationships with suppliers, customers and business partners."
Exhibitors like Neodecortech, Pessotto Reti, Saviola and VIBO from Italy, as well as Eurocom EXPANSION from Romania, will make a strong debut at the exhibition.
In addition, the event will continue to feature an impressive lineup of strong supporters including AICA; DECOSPAN from Belgium; LINAK from Denmark; DewertOkin, impress, Interprint (IP), Kleiberit, Leitz, limoss, REHAU, RENOLIT and Schattdecor from Germany; BACCI, Freud, IF, SCM, Sige and UNION PLAST from Italy; DIC from Japan; KingSlide; PRINTECH KR from Korea; Munksjö Group; Reggar; Shang Gong Group; LamiGraf from Spain; Robatech, Senosan and SIMALFA® from Switzerland; Cyber Lock from Thailand; AHEC and American Softwoods from the United States; BOYTEKS from Turkey as well as LIEN'A from Vietnam, among others.
Tapping into the Chinese and Asian markets: the interzum brand supports international exhibitors
interzum guangzhou, a member of the interzum brand family, offers international exhibitors unparalleled access to global furniture development opportunities. With its international platform, CIFM/interzum guangzhou continuously supports both domestic and international exhibitors by creating a comprehensive global ecosystem for the industry chain and establishing a hub for cutting-edge innovative products and technologies on the global stage.
Since its debut in China in 2004, interzum guangzhou has been held annually in March alongside the China International Furniture Fair (CIFF).
The interzum brand families include interzum in Germany, interzum guangzhou in China, interzum bogota in Colombia and the newly launched interzum forum italy in Italy, which is scheduled to have its premiere in 2024.
To learn more about the exhibition, please visit www.interzum-guangzhou.com.