Brazilian Furniture Sector Has Shown Great Potential

According to emobile.com, the Brazilian furniture sector has enormous potential but it represents only 4 percent of the world furniture production so there are opportunities for expansion. Export programmes, such as the “Brazilian Furniture Project” and “Orchestra Brazil Project”, seek to promote Brazil in the international furniture market.

The Brazilian Furniture Project, the Brazilian Association of Furniture Industry together with Apex-Brazil (Brazilian Trade and Investment Promotion Agency), promote Brazilian furniture in international markets.

Between 2018 and 2020, even during the economic crisis generated by the COVID-19 pandemic, exports by furniture companies increased by up to 47 percent. The two programmes of the “Brazilian Furniture” project (Projeto Comprador Inspiramais and Projeto Comprador Móvel Brasil) promoted sales of US$2.2 million in immediate business and US$12.7 million in prospective agreements.

The "Brazil Furniture Buyer Project" brought together for business development around 60 companies and 36 international buyers from South Africa, Belgium, Bolivia, Canada, Chile, Colombia, El Salvador, United Arab Emirates, Ecuador, Spain, USA, France, India, Mexico, Nicaragua, Panama, Paraguay, Peru, Portugal, Dominican Republic and Uruguay.

The “Orchestra Brazil” project currently supports more than 50 companies in the components, accessories, chemicals, machinery, equipment and software sectors of which around 50 percent are exporters negotiating with a total of 98 countries.

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