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16 LIGNA 2023 44 Key Competitiveness Of Indonesian Small
Wooden Furniture Business
29 It’s Exhibition Time In Southeast Asia Small wooden furniture businesses in East Indonesia
By Michael Hermens, Group Managing Director of feel pressure from the furniture businesses of the
APP Timber, a solution-providing company for over West Indonesia, in particular from Jepara, due to
24 years, specialising in imported certifed timber a ferce international rivalry. The study found that
and wood-based materials. market orientation, entrepreneurial orientation,
and innovation contributed to leveraging the
competitiveness of small furniture producers. With
FocUS this model, the relationship between entrepreneurial
orientation and innovativeness shows a positive,
signifcant, and the most dominant of all structural
30 Tropical Timber Market Report causal relationships in the model, with a small-
The wood industry continues to grapple with high effect. By Dr Jusni Jsuni, Dr Andi Aswan and
a changing landscape, as recession fears and riandha ridho Hafzh Thaha, Hasanuddin University,
new certifcation requirements, challenges, and Dr Muhammad Hakimi Mohd Shafai, Universiti
investments redefning the path ahead. ITTO tells us Kebangsaan, and Dr Gunawan Baharuddin,
more about the happenings around the region. Pancasila University
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